Co-Owners Alan and Donna Cohen have operated The Happy Badger at 311 N. Main since opening it's doors in December of 2006. Fair trade and low prices are among the many values important to the unique store. The name "Happy Badger" was given to Alan during an Indian sweat lodge ceremony held in Washington, D.C. Donna believes the name "makes for good energy for the store."
A portion of the Happy Badger customer base commutes from Toledo, where the Cohen's originally operated the store for six years, and where it was awarded the "Most Creative Threads Award" in a Reader's Poll in the Toledo City Paper. Another aspect of the store that made Toledo customers sad to see it leave was it's regular showcasing of local music. The Happy Badger now tries to be a supporter of local artists in Bowling Green and the surrounding areas. The BG store is not large enough for indoor concerts, but the Cohen's have provided outdoor events, including for the Black Swamp Arts Festival.